Rainier Chocolates Meeting: New Store Location Research and Customer Survey Summary

Okay, at our last meeting, we decided we needed more information to help us make a decision about the new location for our store. So Tina and I have done some research and here's a summary of some of our findings. Oh, Neil, here you go.

Okay, so on the first page, we have some data from the Visit Seattle site with the average number of visitors to different areas of the city. As you can see, Pike Place Market attracts more visitors than any other spot in Seattle, over 10 million per year. Wow, that's a lot. Yeah, it really is.

Of course, not all of those visitors are tourists, but we do have some data about the number of tourists in Seattle and the amount of money they contribute to the Seattle economy. You'll see that information at the table at the bottom of the page. What about the other locations? Well, unfortunately, we don't have comparable statistics from the University District or any information about visitors to South Center.

So we've decided to conduct our own research. We're going to do two things: a customer survey and a focus group. Let me give you these. These are the questions we're planning on asking. The first page is the survey, and on the back are questions for the focus group. And of course, we're going to hand out Rechocolates to encourage people to participate.