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- 销售与客户服务技巧全解析:从销售话术到售后处理

When showing a product, salespeople aim to highlight the product's positive aspects and how it will benefit the customer. Common phrases include "As you can see, it's as beautiful as well as functional," "It has a high-definition screen that's perfect for watching movies," or "It's made of the finest cotton, which will feel great against your skin." They often suggest practical uses for the product, such as making smoothies or editing photos efficiently with software. If the prospective customer seems uninterested, a good salesperson offers alternatives, saying, for example, "Perhaps you'd like to see something a little smaller or more user-friendly," or "If you're looking for something different, let me show you our newer models." Matching the right product to the customer's needs is crucial, and questions like "Could you tell me a little more about what you need?" help achieve this.
To make the sales pitch more convincing, a salesperson may offer a free trial or highlight guarantees and warranties. A guarantee is a promise that the product will satisfy the customer or work as advertised, otherwise allowing a refund. A warranty ensures that if a product malfunctions, the company will repair it free of charge within a certain period. Salespeople also emphasize value through phrases such as "The price is unbeatable," "Buy two, get one free," or offering financing options and installments, allowing customers to pay in smaller portions. When customers are uncertain, the salesperson can provide reassurance by leaving a card and offering to follow up later. If a purchase is confirmed, expressions like "Here you go" or "I'll draw up the paperwork" finalize the transaction, including preparing invoices and documentation.
Salespeople may suggest additional products, increasing customer satisfaction and sales. In customer service, representatives help resolve issues with products. Common opening phrases include "How can I help you?" Customers express problems such as receiving the wrong item, delayed delivery, defective or damaged products, or login issues. Demonstrating empathy is important, with phrases like "I'm sorry to hear that," "I understand why you're disappointed," and "I realize this must be frustrating." Asking clarifying questions such as "Could you give me your order number?" helps investigate the problem effectively.
Once the problem is identified, clear communication is key. Phrases such as "It looks like..." or "Apparently..." explain the situation, while "I'm afraid..." delivers bad news tactfully. Solutions can include exchanges, refunds, or replacements, and sales representatives communicate steps clearly, e.g., "I'm happy to take care of this for you" or "I'll have to look into it further and get back to you later." Asking the best way to contact the customer ensures follow-up is possible. Closing phrases like "Thanks for your patience" and "Is there anything else I can help you with today?" ensure the interaction ends politely and professionally. 以上就是qicai网小编小吴收集的有关于商务英语课程演讲 会议 谈判 电话的听力内容,希望您听后有一些收获!

- guarantee
名词保证,担保; 保证人,保证书; 抵押品
及物动词保证,担保
1. 确保;使必然发生
If one thing guarantees another, the first is certain to cause the second thing to happen.e.g. Surplus resources alone do not guarantee growth.
仅有富余的资源并不能确保发展。
e.g. ...a man whose fame guarantees that his calls will nearly always be returned.
其名望能确保他的呼吁几乎总能得到回应的人2. 保证
Something that is a guarantee of something else makes it certain that it will happen or that it is true.e.g. A famous old name on a firm is not necessarily a guarantee of quality...
公司悠久的品牌并不能确保商品的质量。
e.g. There is still no guarantee that a formula could be found.
还没有把握是否能找到一个配方。3. 保证…必定发生;承诺做;答应提供
If you guarantee something, you promise that it will definitely happen, or that you will do or provide it for someone.e.g. Most states guarantee the right to free and adequate education...
大多数州都保障人们免费享受充分教育的权利。
e.g. All students are guaranteed campus accommodation for their first year...
保证安排所有的学生第一年在校内住宿。4. 保修单
A guarantee is a written promise by a company to replace or repair a product free of charge if it has any faults within a particular time.e.g. Whatever a guarantee says, when something goes wrong, you can still claim your rights from the shop...
不论保修单如何规定,若商品出了问题,消费者仍然可以去商店维护自身权益。
e.g. It was still under guarantee.
它还在保修期内。5. 为…提供质量保证;担保
If a company guarantees its product or work, they provide a guarantee for it.e.g. Some builders guarantee their work...
一些建筑公司对其承建工程提供质量保证。
e.g. All Dreamland's electric blankets are guaranteed for three years.
所有的梦乡牌电热毯质保3年。6. 担保金;担保物;抵押品
A guarantee is money or something valuable which you give to someone to show that you will do what you have promised.e.g. Males between 18 and 20 had to leave a deposit as a guarantee of returning to do their military service.
18至20岁的男性必须缴纳一笔保证金,作为回来服兵役的担保。 - highlight
名词(图画或照片的)强光部份; 最重要的事情; 最精彩的部分
及物动词强调,突出; 把…照亮; 标示记号; 为…中最突出的事物
1. 使突出;强调;使注意
If someone or something highlights a point or problem, they emphasize it or make you think about it.e.g. Last year Collins wrote a moving ballad which highlighted the plight of the homeless...
去年,柯林斯写了一首动人的抒情歌曲,突出描绘了无家可归者的苦境。
e.g. Once again, the 'Free Press' prefers not to highlight these facts...
“自由新闻”组织再次故意不去突出强调这些事实。2. (用荧光笔)标出;(在计算机屏幕上)突出显示
To highlight a piece of text means to mark it in a different colour, either with a special type of pen or on a computer screen.e.g. Highlight the chosen area by clicking and holding down the left mouse button.
点击并摁住鼠标左键将所选区域高亮显示。
e.g. ...the relevant maps with the route highlighted in yellow.
用黄色荧光笔标出路线的相关地图3. 最有趣(或最精彩、最重要)的部分
The highlights of an event, activity, or period of time are the most interesting or exciting parts of it.e.g. ...a match that is likely to prove one of the highlights of the tournament...
可能是本次联赛中最精彩的比赛之一
e.g. The highlight of my day used to be cooking Meg a meal when she came in from work...
过去,我一天中最有意思的事就是在梅格下班回到家时为她做顿饭。4. 挑染的头发;(头发经阳光照射后产生强光效果的)浅色部分
Highlights in a person's hair are narrow lighter areas made by dyeing or sunlight. - substitute
及物/不及物动词代替,替换,代用
名词替代物; 代替者; 替补(运动员); [语法学]代用词
不及物动词用…替代
1. 用…代替;取代;替换
If you substitute one thing for another, or if one thing substitutes for another, it takes the place or performs the function of the other thing.e.g. They were substituting violence for dialogue...
他们在用暴力取代对话。
e.g. You could always substitute a low-fat soft cheese...
你总是可以代之以低脂肪的软奶酪。substitution
In my experience a straight substitution of carob for chocolate doesn't work...
根据我的经验,用角豆制品直接代替巧克力行不通。
Both Scotland and Northern Ireland had made last-minute substitutions.
苏格兰队和北爱尔兰队都在最后时刻做了换人调整。- clarify
及物/不及物动词使清楚,澄清
及物动词说明; (尤指通过加热使黄油)纯净; 使(头脑、神智等)清醒
不及物动词(液体)变得澄清; 净化; 变得清楚
1. 阐明;阐释;说明
To clarify something means to make it easier to understand, usually by explaining it in more detail.e.g. Thank you for writing and allowing me to clarify the present position...
谢谢你的来信,并允许我阐明目前的立场。
e.g. A bank spokesman was unable to clarify the situation.
一位银行发言人未能把情况解释清楚。clarification
The union has written to Zurich asking for clarification of the situation.
该联盟已致函苏黎世,要求将情况解释清楚。- prospective
形容词未来的; 预期的; 可能的; 有希望的
1. 想要成为的;可能成为的
You use prospective to describe someone who wants to be the thing mentioned or who is likely to be the thing mentioned.e.g. The story should act as a warning to other prospective buyers...
这篇报道应该对其他潜在的购买者起到警示作用。
e.g. When his prospective employers learned that he smoked, they said they wouldn't hire him.
本有可能雇用他的老板们得知他吸烟后,说他们不会雇他。2. 可能即将发生的
You use prospective to describe something that is likely to happen soon.e.g. ...the terms of the prospective deal.
可能达成的交易的条款- empathy
名词神入; 心移情作用; 同感,共鸣
1. 同感;同情;共鸣
Empathy is the ability to share another person's feelings and emotions as if they were your own.e.g. Having begun my life in a children's home I have great empathy with the little ones.
由于从小生活在儿童院,我对小家伙们产生了强烈的共鸣。- installments
部分( installment的名词复数 );
- 其它信息
- clarify
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- 其他听力