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剑桥商务英语初级:游戏产品描述与销售策略解析

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    本篇文章基于《剑桥商务英语初级 Unit 7a》,解析了游戏产品的描述与销售策略,包括产品规格、价格、销售情况及客户交流示例,帮助学习者提升商务英语听力与实际应用能力。
    学习英语不仅要掌握语法和词汇,更重要的是能在真实场景中自然运用。然而,课本上的句子往往过于正式,与实际生活中的表达相差甚远。想要说出一口地道、自然的英语,就需要接触真实语境中的对话。在这里,我们精选日常高频使用的英语表达,涵盖社交、工作、旅行等场景,帮你摆脱“教科书式英语”,学会老外真正在用的说法。下面是本期《新编剑桥商务英语(初级) Unit 7a》的内容,坚持积累,让你的英语更贴近生活!

    Morning everybody. Now as you know this morning we're going to talk about our latest products in our range of games. Before we talk about the selling points of each game, I'd just like to describe them briefly. I'll begin with this general knowledge game called Mind Twist, which comes in two versions, a standard size and a travel size. As you can see the differences are size, weight and of course cost. The standard version has a normal size board, two packs of cards, six wooden playing pieces, a timer and two dice. The travel size, mind twist travel, is obviously smaller. It has a thin, lightweight magnetic board which measures just 23cm square. The cards are smaller and the four playing pieces are magnetic counters which are made of colored plastic. The total weight is only 300g. The standard version will retail at 17 pounds 99 and the travel size at 10 pounds 99.

    And now I'd like to show you another new game called Collect. This is a card game for three to six players. So Sophie, how are our products selling? A board game is the big seller at the moment. They're selling better than ever before. Good, so you might be interested in having a big range of our board games then. Yes, if there's anything different. We've got mind twist. It's our newest board game. The game itself comes in two versions, standard and travel. The games are basically the same but the travel version lighter and smaller. There are also fewer playing pieces. I stock several general knowledge games already. But I don't have a travel size, I might be interested in that.

    Right, this is it, you can see it's nice and compact. Hmm, it looks interesting. Are the instructions easy to follow? Some of your games have very complicated instructions. Yes. Other customers have told us that as well. So we've made the instructions easier. But I have another travel size game called Collect. It's even easier to play, let me show you. It's a card game based on the television program collectibles. No antiques. Oh yes. And it isn't as big as the board game either. Hmm, well it sounds different. But I'm not sure it'll sell as well as the board games. Not everybody's interested in antiques.

    Anyway, what's the recommended retail price for the mind twist travel version? 9 pounds 99. Sounds reasonable. And what would you be willing to sell it to us for? 9 pounds 99. Would there be a discount on large orders? Not on mind twist on its own, no, but if you were to buy both versions of mind twist, I could give you 5% on both games. Okay, I'll take them both. But I'll order just a few to start with. Good. I'll get an order for them.

    上面就是七彩网帮您整理的关于新编剑桥商务英语(初级) Unit 7a的内容,希望对您有一些帮助!

部分单词释义

单词解释英文单词解释
  • discount

    及物动词打折扣,减价出售; 减息贷款; 削价出售,打折; 减价,减量

    不及物动词折扣; 贴现; 贴现率

    名词贴现; 数目; (任何面值上的)扣除额; (考虑到故事、报告、报道等的夸张或偏见等)不全信

    Pronounced /'d?ska?nt/ for meanings 1 and 2, and /d?s'ka?nt/ for meaning 3. 义项 1 和义项 2 读作 /'d?ska?nt/,义项 3 读作/d?s'ka?nt/。
  • retail

    名词零售

    及物动词零售; 零卖; 转述; 传播

    形容词零售的

    副词以零售方式

    The pronunciation is /'ri?te?l/ for meanings 1 to 3, and /ri?'te?l/ for meaning 4. 义项1到3读作/'ri?te?l/。义项4读作/ri?'te?l/。
  • version

    名词版本; 译文,译本; 说法; 倒转术

    1. 变化形式;变体;版本
    A version of something is a particular form of it in which some details are different from earlier or later forms.

    e.g. ...an updated version of his book...
    他的书的最新版本
    e.g. Ludo is a version of an ancient Indian racing game...
    鲁多是由一种古印度竞赛游戏演变而来。

    2. (某人对某事件区别于他人的)描述,说法
    Someone's version of an event is their own description of it, especially when it is different to other people's.

    e.g. Yesterday afternoon the White House put out a new version of events...
    昨天下午,白宫对事件给出了另一种说法。
    e.g. She and her friends wanted to go public with their version of the incident...
    她和朋友们想把他们看到的事情经过公之于众。

  • seller

    名词卖者,卖方; 销售者,销售商; 销售物

    1. 卖者;销售者;销售商
    A seller of a type of thing is a person or company that sells that type of thing.

    e.g. ...a flower seller.
    卖花人
    e.g. ...Kraft, the largest seller of cheese in the United States.
    卡夫公司,美国最大的奶酪销售商

    2. (交易的)卖方
    In a business deal, the seller is the person who is selling something to someone else.

    e.g. In theory, the buyer could ask the seller to have a test carried out...
    理论上,买方可以要求卖方进行一次测试。
    e.g. Housing became a seller's market, and prices zoomed up.
    房地产市场成了卖方市场,价格一路飙升。

    3. (畅销或滞销的)商品
    If you describe a product as, for example, a big seller, you mean that large numbers of it are being sold.

    e.g. The gift shop's biggest seller is a photo of Nixon meeting Presley.
    这家礼品店最畅销的商品是尼克松会见猫王普雷斯利的照片。

  • instructions

    指示;操作指南;用法说明;命令( instruction的名词复数 );指令;教导;教诲;说明用法的,操作指南的;

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