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New Arthritis Drug Launch and Usage Guide (Beginner Business English Listening Analysis)

From online sources Posting Time: 2025-08-17 18:50:34

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    This article, based on 'New Cambridge Business English (Beginner) Unit 7b', explains the launch process of the new arthritis drug Athrann, its usage guidelines, and relevant information for doctors and patients. It uses real-life English dialogues to help beginner learners improve listening and business communication skills.

    Learning English requires not only mastering grammar and vocabulary but also being able to use it naturally in real-life situations. However, textbook sentences are often too formal and differ significantly from everyday expressions. To speak authentic, natural English, you need to engage with dialogues in real contexts. Here, we have selected frequently used daily English expressions covering social, work, and travel scenarios to help you move away from 'textbook English' and learn the phrases actually used by native speakers. Below is the content of 'New Cambridge Business English (Beginner) Unit 7b'. Consistent practice will make your English more life-like!

    So you're launching a new product for arthritis, Athrann. Who is Athrann exactly? Anybody who suffers from the condition? And how soon is this product going to be on the market? Well, we're launching it in five weeks' time on the 25th of May. But obviously we're starting the publicity campaign before then. Right.

    And is it going to be available from the chemists as well as doctors? No, it's a powerful drug and will only be available in hospitals. Or on prescription from doctors, not over the counter. I see. And what are the side effects? The main one is tiredness. Doctors need to advise their patients not to drive, while they're taking this drug. Of course, we're going to give doctors and patients all the necessary information about the drug and how to use it.

    And how are you going to do that? Well, at the beginning of May, we're visiting doctors in hospitals and surgeries. But we're sending them detailed information packs at the end of April, so they can read all about the drug and prepare for our visits. And what information is there for patients? Well, about a week before the launch, we're going to give general information posters to doctors for them to display in their waiting rooms. What's the purpose of those? To make patients aware of the new drug, so they'll ask their doctors about it. And we're also producing information leaflets at the moment for patients who will take the drug. They'll be available just after the launch on the 25th of May.

    Above is the content of 'New Cambridge Business English (Beginner) Unit 7b' organized by Qicaiwang, which we hope will be helpful for you!

Vocabulary Guide

Listening ComprehensionListening Comprehension
  • information

    noun

    1. (communication theory) a numerical measure of the uncertainty of an outcome

    e.g. the signal contained thousands of bits of information

    Synonym: selective informationentropy

    2. knowledge acquired through study or experience or instruction

    3. a message received and understood

    Synonym: info

    4. formal accusation of a crime

    5. a collection of facts from which conclusions may be drawn

    e.g. statistical data

    Synonym: data

  • launch

    noun

    1. the act of propelling with force

    Synonym: launching

    2. a motorboat with an open deck or a half deck

  • availability

    noun

    1. the quality of being at hand when needed

    Synonym: handinessaccessibilityavailableness

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