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Expedia全球在线旅游服务解析与客户体验优化

本网站 发布时间: 2025-08-16 16:14:04

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    本文解析了Expedia全球在线旅游服务的结构、业务品牌及其客户体验优化策略,包括酒店、旅游套餐、邮轮预订,以及通过网站、移动端和社交媒体等多渠道提升客户体验的方法。

    Expedia is an online travel company. It's global and it encompasses multiple brands like if you've heard of TravelLaw, Expedia itself, HomeAway, Venere, Trivago. There's about 15 or so brands that we encompass. So we offer online travel reservations, anything from hotel to package to cruises. People can go online onto websites or mobile sites and shop around and purchase. Expedia is very dynamic. There's lots going on. There's always things changing. We're acquiring new businesses and growing. So it started at Hotels.com and then brought in Expedia Travel, which offers packages and cruises. And now we have things like HomeAway.

    So if it's always changing, we just brought on Orbits recently. So we're always changing and growing and having to learn new things, having to upskill ourselves to keep up with it, learning about new businesses, figuring out new ways to support our customers, like new channels, email, chat. We're looking at best ways to handle social media. So it's that dynamic environment that attracted me. And I was also very lucky because I was familiar with the people who were going to be working with in my department.

    So I kind of go back to what I talked about before. It's just the size of Expedia. We have 200 websites globally. 150 mobile websites. We're in so many different countries. And we have all the different brands that I was talking about that offer all different things for folks. So some people like the website for TravelVelocity. Some people are interested in buying an opaque flight, which means that you don't know what the brand is up front. Sorry, what the airline is up front, but you get a better price. That's something you can find on Hotwire. So they have the ability to get different inventory and each site in each company has its own different feel.

    Whereas Priceline is one place you go kind of offering one feel and look instead of an inventory. I'd say the biggest thing is the different channels to support customers. So special social media is really big right now. And not just being able to respond to someone just said something bad about Expedia. We want to help them out and help see if we can resolve their problem. But being more dynamic and we're really working on what's the best way to reach out to social media and interact with those customers and help them. Have it be a place to resolve their problem. Not just talk about it, but we also have email. We've launched chat over the last few years.

    So those are the big ways that we're trying to reach out to other customers. We're also always looking at ways to improve our business so that it's easier for the customer. So they have less work they need to do and have a lot of ease in their travel planning. So they can enjoy the travel part.

部分单词释义

单词解释英文单词解释
  • opaque

    形容词不透明的; 无光泽的,晦暗的; 不传导性的; 含糊的,迟钝的

    名词不透明,晦暗; [建]遮檐; 遮光涂料

    1. 不透明的;不透光的
    If an object or substance is opaque, you cannot see through it.

    e.g. You can always use opaque glass if you need to block a street view.
    如果不想从室内看到街景,可以使用不透明玻璃。

    2. 费解的;难懂的;晦涩的
    If you say that something is opaque, you mean that it is difficult to understand.

    e.g. ...the opaque language of the inspector's reports.
    巡视员报告中晦涩难懂的语言

  • dynamic

    形容词动态的; 动力的,动力学的; 充满活力的,精力充沛的; 不断变化的,充满变数的

    名词动态; 动力学; 活力; 动力,推动变化的力量

    1. (人)精力充沛的,有干劲的,富有创新思想的
    If you describe someone as dynamic, you approve of them because they are full of energy or full of new and exciting ideas.

    e.g. He seemed a dynamic and energetic leader...
    他似乎是一个富有干劲、精力充沛的领导。
    e.g. Marcus was handsome, dynamic and ambitious.
    马库斯仪表堂堂,精力充沛且雄心勃勃。

    dynamically
    He's one of the most dynamically imaginative jazz pianists still functioning.
    他是当下仍旧活跃的最有闯劲、最具想象力的爵士乐钢琴师之一。
  • ease

    名词安逸; 容易; 轻松,舒适; 不拘束,自在

    及物动词减轻; 解除痛苦; 延缓; 松弛

    不及物动词缓解,减少; 轻松前进

    1. 轻松地;容易地;不费力地
    If you do something with ease, you do it easily, without difficulty or effort.

    e.g. Anne was intelligent and capable of passing her exams with ease.
    安妮很聪明,能够轻松通过考试。
    e.g. ...the ease with which young people could find work.
    年轻人找工作的轻松

    2. 容易;方便
    If you talk about the ease of a particular activity, you are referring to the way that it has been made easier to do, or to the fact that it is already easy to do.

    e.g. For ease of reference, only the relevant extracts of the regulations are included.
    为了便于参照,仅摘录相关规则。
    e.g. ...the camera's ease of use in manual mode.
    相机在手动模式下的易操作性

    3. 舒适;安逸;悠闲
    Ease is the state of being very comfortable and able to live as you want, without any worries or problems.

    e.g. She lived a life of ease.
    她过着安逸的生活。

    4. (使)(程度、速度、强度等)减少;(使)降低
    If something unpleasant eases or if you ease it, it is reduced in degree, speed, or intensity.

    e.g. Tensions had eased...
    紧张关系有所缓和。
    e.g. The heavily falling snow had eased...
    漫天大雪变小了。

    5. 缓慢地移动;小心翼翼地挪动
    If you ease your way somewhere or ease somewhere, you move there slowly, carefully, and gently. If you ease something somewhere, you move it there slowly, carefully, and gently.

    e.g. I eased my way towards the door...
    我小心翼翼地向门口挪去。
    e.g. She eased back into the chair and nodded...
    她轻手轻脚地坐回到椅子上,点了点头。

    6. (使)自在;(使)安逸;(使)不拘束
    If you are at ease, you are feeling confident and relaxed, and are able to talk to people without feeling nervous or anxious. If you put someone at their ease, you make them feel at ease.

    e.g. It is essential to feel at ease with your therapist...
    在治疗师面前放松下来是很重要的。
    e.g. Both men were unwelcoming, making little attempt to put Kathryn or her companions at their ease.
    两个男人都不是很热情,没有费什么心让凯瑟琳和她的同伴们消除拘束。

    7. 稍息(军队口令)
    'At ease' or 'Stand at ease' is an order given to a group of soldiers to stand with their feet apart and their hands behind their backs.

    e.g. At ease, Sergeant. This is completely informal.
    稍息,中士。这完全是很随意的。

    8. 不自在;局促不安;心神不宁
    If you are ill at ease, you feel rather uncomfortable, anxious, or worried.

    e.g. He appeared embarrassed and ill at ease with the sustained applause that greeted him.
    向他致意的掌声一直不歇,他显得有些难为情,不知如何是好。

    相关词组:ease offease up

  • channels

    渠道;通道;频道( channel的名词复数 );海峡;

  • encompasses

    包括;包含;包围;围绕( encompass的第三人称单数 );

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