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- 星巴克发展历史与全球扩张解析
They hired Howard Schultz as their marketing manager when they started to sell coffee beans to local restaurants. Schultz visited Italy in 1982 and enjoyed the experience of sitting and drinking coffee with friends. He saw an opportunity to create a new type of coffee shop, one that emphasized social interaction and high-quality espresso beverages. This vision highlighted the potential for Starbucks to transition from a retail coffee bean seller into a destination for coffee enthusiasts and a hub for community gatherings.
Schultz left Starbucks and started his own company. He opened three coffee houses where customers could sit and drink Italian-style espresso drinks such as Cappuccino and Cafe Latte. Three years later, the Starbucks owners offered Schultz the opportunity to buy the company. He purchased it in 1987 for 3.8 million dollars, marking a pivotal moment in Starbucks' history. This acquisition enabled Schultz to implement his vision and transform the company into a modern coffeehouse chain with a strong brand identity and customer-focused approach.
Under Schultz's leadership, Starbucks expanded quickly. Within 10 years, it had opened more than 1,000 stores, including locations in Japan, Singapore, and the Philippines. In 1995, they launched one of their most successful products, the Frappuccino, which attracted new customers, including people who were not typical coffee drinkers. This period of growth demonstrated the company's strategic use of innovation and international expansion to solidify its position in the global market.
Now Starbucks is an international brand with over 20,000 stores in about 60 countries. It offers an extensive product line, including tea, merchandise, and even music. Starbucks has come a long way from its start in a tiny store in Pike Place Market, Seattle, demonstrating how visionary leadership, innovative products, and global expansion can create a lasting brand presence. Amazon.com is another company that started in Seattle, showing that the city has been a fertile ground for transformative business ideas.
- brand
名词[商]商标,牌子; 烙印; 〈比喻〉污名,耻辱; 燃烧着的木头
及物动词污辱; 铭刻于; 加商标于; 打烙印于
1. 牌子;品牌
A brand of a product is the version of it that is made by one particular manufacturer.e.g. Winston is a brand of cigarette...
“温斯顿”是一个香烟品牌。
e.g. I bought one of the leading brands.
我买了几个畅销品牌中的一种。2. (思维或行为等的)一种,一类
A brand of something such as a way of thinking or behaving is a particular kind of it.e.g. The British brand of socialism was more interested in reform than revolution.
英国式的社会主义更加注重改革,而不是革命。3. 加污名于;谴责
If someone is branded as something bad, people think they are that thing.e.g. I was instantly branded as a rebel...
转眼间我被诬蔑为叛徒。
e.g. The company has been branded racist by some of its own staff...
一些内部员工谴责这家公司具有种族主义倾向。4. 在(动物)身上打烙印
When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.e.g. The owner couldn't be bothered to brand the cattle.
主人懒得给牛打烙印。5. (打在动物身上的)烙印
A brand is a permanent mark on the skin of an animal, which shows who it belongs to.The brand of a product such as jeans, tea, or soap is its name, which can also be the name of the company that makes or sells it. The make of a car or electrical appliance such as a radio or washing machine is the name of the company that produces it. If you talk about what type of product or service you want, you are talking about its quality and what features it should have. You can also talk about types of people or of abstract things. ...which type of pram to choose. ...a new type of bank account. ...looking for a certain type of actor. A model of car or of some other devices is a name that is given to a particular type, for example, Ford Escort or Nissan Micra. Note that type can also be used informally to mean either make or model. For example, if someone asks what type of car you have got, you could reply 'an estate', 'a Ford', or perhaps 'an Escort'.
brand可以用来表示牛仔裤、茶或肥皂之类产品的品牌,也可以表示制造或销售这些产品的企业的名称。make用来表示生产汽车或收音机、洗衣机之类电器的制造商的名称。type指具有某种质量或特色的某类产品或服务,也可以指不同类型的人或抽象事物:which type of pram to choose(选择哪种型号的婴儿车),a new type of bank account(一种新型银行账户),looking for a certain type of actor(寻找某一类型的演员)。model表示汽车等装置设备的type(特定型号),例如Ford Escort(福特护卫者)或Nissan Micra(尼桑米克拉)。注意,也可用type表示make或model,不过这是非正式的表述方式。例如,某人如果问what type of car you have got(你买的是什么车), 可以回答an estate(旅行车), a Ford(福特)或an Escort(护卫者)。- leadership
名词领导; 领导的才能或能力; 一群领导者; 带路,指引
1. 领导层;领导班子
You refer to people who are in control of a group or organization as the leadership .e.g. He is expected to hold talks with both the Croatian and Slovenian leaderships.
预计他将与克罗地亚和斯洛文尼亚领导层举行会谈。
e.g. ...the Labour leadership of Haringey council in north London.
北伦敦哈林盖政务委员会的工党领导层2. 领导;领导权;领导地位
Someone's leadership is their position or state of being in control of a group of people.e.g. He praised her leadership during the crisis...
他赞扬她在危机中领导有方。
e.g. We find the leftists assuming leadership and becoming the spokesmen for an ideal of international revolution.
我们发现,左派逐渐掌权并成为国际革命理想的代言人。3. 领导才能;领导方法;领导作风
Leadership refers to the qualities that make someone a good leader, or the methods a leader uses to do his or her job.e.g. What most people want to see is determined, decisive action and firm leadership.
大多数人希望看到的是果决的行动和强有力的领导作风。- opportunity
名词机会; 适当的时机良机; 有利的环境,条件
1. 机会;时机
An opportunity is a situation in which it is possible for you to do something that you want to do.e.g. I had an opportunity to go to New York and study...
我曾经有一个去纽约学习的机会。
e.g. The best reason for a trip to London is the super opportunity for shopping...
绝佳的购物机会是前往伦敦的最好理由。Be careful with the spelling of this word.
注意该词的拼写。- product
名词产品; 乘积; 结果; 作品
1. 产品;制品
A product is something that is produced and sold in large quantities, often as a result of a manufacturing process.e.g. Try to get the best product at the lowest price...
尽量以最低的价格买到最好的产品。
e.g. South Korea's imports of consumer products jumped 33% in this year.
今年,韩国消费产品的进口激增了33%。2. 产物
If you say that someone or something is a product of a situation or process, you mean that the situation or process has had a significant effect in making them what they are.e.g. We are all products of our time...
我们都是这个时代的产物。
e.g. The bank is the product of a 1971 merger of two Japanese banks.
这家银行是由两家日本银行于1971年合并而成。- founders
创始人( founder的名词复数 );
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- leadership