Cambridge Business English Beginner: Analysis of Game Product Descriptions and Sales Strategies

Learning English is not just about mastering grammar and vocabulary; it's more important to use it naturally in real-life situations. However, textbook sentences are often too formal and differ significantly from everyday expressions. To speak authentic, natural English, you need exposure to dialogues in real contexts. Here, we have selected frequently used English expressions covering social, work, travel, and other scenarios to help you move away from 'textbook English' and learn the phrases that native speakers really use. Below is the content from this issue of 'New Cambridge Business English (Beginner) Unit 7a'. Keep practicing, and your English will become more life-oriented!

Morning everybody. Now as you know this morning we're going to talk about our latest products in our range of games. Before we talk about the selling points of each game, I'd just like to describe them briefly. I'll begin with this general knowledge game called Mind Twist, which comes in two versions, a standard size and a travel size. As you can see the differences are size, weight and of course cost. The standard version has a normal size board, two packs of cards, six wooden playing pieces, a timer and two dice. The travel size, Mind Twist Travel, is obviously smaller. It has a thin, lightweight magnetic board which measures just 23cm square. The cards are smaller and the four playing pieces are magnetic counters which are made of colored plastic. The total weight is only 300g. The standard version will retail at 17 pounds 99 and the travel size at 10 pounds 99.

And now I'd like to show you another new game called Collect. This is a card game for three to six players. So Sophie, how are our products selling? A board game is the big seller at the moment. They're selling better than ever before. Good, so you might be interested in having a big range of our board games then. Yes, if there's anything different. We've got Mind Twist. It's our newest board game. The game itself comes in two versions, standard and travel. The games are basically the same but the travel version is lighter and smaller. There are also fewer playing pieces. I stock several general knowledge games already, but I don't have a travel size; I might be interested in that.

Right, this is it, you can see it's nice and compact. Hmm, it looks interesting. Are the instructions easy to follow? Some of your games have very complicated instructions. Yes. Other customers have told us that as well. So we've made the instructions easier. But I have another travel size game called Collect. It's even easier to play, let me show you. It's a card game based on the television program Collectibles. No antiques. Oh yes. And it isn't as big as the board game either. Hmm, well it sounds different. But I'm not sure it'll sell as well as the board games. Not everybody's interested in antiques.

Anyway, what's the recommended retail price for the Mind Twist Travel version? 9 pounds 99. Sounds reasonable. And what would you be willing to sell it to us for? 9 pounds 99. Would there be a discount on large orders? Not on Mind Twist on its own, no, but if you were to buy both versions of Mind Twist, I could give you 5% on both games. Okay, I'll take them both. But I'll order just a few to start with. Good. I'll get an order for them.

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